Nordic companies should have A Strategy for Africa
While the world is ageing, the majority of the 1.2 billion Africans living on the continent are young people. This means that more than half of the world's population growth will be in Africa by 2050.
The question for Nordic SMEs and startups should not be "should we enter African markets?" but rather "how should we enter African markets?". From a business perspective, every company should have an "Africa Strategy", and companies who are without a market entry strategy to the continent are either going to be outcompeted in the global market or be irrelevant.
Dede Koesah is passionate about technology startups in Africa, and is on a mission of contributing in changing the faith of entrepreneurship on the continent. She is is interested in technology, and its interception with the African start-up ecosystems; with the experience in blogging and writing about the African Startup landscape.
She can help both Nordic and African companies with market research, lead generation, business development and strategy.